Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords. Ask yourself, ‘If I wanted to find one of these products or services, what would I type into Google?’ You can also consult others, such as friends, family members, or … Read more
Search Volume The first factor to consider is how many people (if any) are actually searching for a given keyword.The more people there are searching for a keyword, the bigger the audience you stand to reach. Conversely, if no one is searching for a keyword, there is no audience available to find your content through … Read more
Secured sites (HTTPS vs. HTTP) Websites that are mobile-friendly Schema markup Webpage content quality Webpage content length Page speed Social signals Quality backlinks Optimized images Domain age User experience (UX)